According to Internet Media: Generation "Y" (generation "youth") plays instrumental and is in big chunk for footfalls and eyeballs that makes their way into multiplexes. Yashraj Films (YRF) strongly believed in this commercial factor and decided to launch their sub-division titled Y-Films, a sect that will primarily be working on youth-centric theme flicks.LUV KA THE END, an atrociously wild teenybopper's delight flick, makes the first dent in this genre/sub-division with ensemble of "wannabe superstars" of tomorrow in the main leads. Ram Sampat, a musical prodigal who made prominence of his composing in film albums like KHAKEE (2004) and FAMILY-TIES OF BLOOD (2006), leads this musical bandwagon with Amitabh Bhattacharya penning up the lyrics. When it comes to imbibing traits of Hollywood's rom-com's, Yash Raj Films did it with success in the past with their new set of technicians, actors and directors. This flick too packs a punch as its promos suggest with music that is likely to be trendiest of the lot. Does the hot "n" happening music of Ram Sampath have enough pep-fizz to create stir among listeners? Let's find out...
